October 2, 2008: McCain’s Nosedive: Short-Term Tactics, Long-Term Problems (Time.com)

  • The deeper problem, say growing numbers of worried GOP establishment types, is that while lurching around to win the daily and weekly news cycles, McCain has failed to give voters a broad, forward-looking explanation for why they should support him. McCain’s national security experience and reputation as a reformer add substance to his theme of “putting country first,” but they don’t explain what a McCain presidency would mean, or how it would differ from the past eight years. “At no point have they told the American people where John wants to lead them,” says a third Republican strategist. “Had they spent more time laying the predicate, they’d have something to fall back on now.”