Knock It Off, Pavlov -- It's Not Funny Anymore Driving home the other day, I was listening to one of those overly-earnest interviews they do on NPR -- with someone who is spending his life doing something that doesn't involve driving home listening to NPR -- when I heard Outlook's new-message "ding!" The interviewee was obviously sitting next to his computer and some mail had just arrived. The ding was on the radio. But I still took my hand off the steering wheel and reached for the mouse. ★