It's late and I've got insomnia and I'm half-watching TV when an ad for the "Pizza Hut Insider" comes on. Instead of a dramatic story involving a fast food executive testifying against his employer, the "Insider" turns out to

be a new pizza, one that has a layer of cheese actually inside the crust. The announcer is waxing euphoric over this pizza technology breakthrough when he says -- I swear he says -- "How do we pack in so much cheese? Hey, we're Pizza Hut. We put cheese in places you've never dreamed of."

At which point I decide maybe bed isn't such a bad idea.