Some evil combination of paternal love, sleep deprivation and the New Economy has left me a hopeless, drooling sap. That eToys ad -- the one where the dad takes his son to the car wash, with the soft humming music and the guazy images and the wide-eyed wonder of a child -- leaves me misty-eyed. I want to pick up my boys and hug them and tell them I love them and go and spend thousands of dollars on them on-line.

Luckily, Windows keeps crashing, so I just go back to hugging them.