Graham and I are at Internet World, standing in the South Hall of the LA Convention Center while the industry's largest trade show surges and ebbs around us. We're watching two guys listlessly tap dance. They're hoofing away in front of a long, curved screen, between it and long, curved bleachers, onto which maybe a hudred people are packed. Above them, two drummers -- drumming drummers, banging out a beat -- stand in black pods as they are slowly lifted and lowered by a crane. Supporting struts tower over the whole thing, displaying banners and video screens and all sorts of references to buzz words and trademarked names.

"I've been here all week," Graham says, "and I still have no idea what they sell."